Article
The one piece everyone is getting wrong
The blog post argues that founders should start with distribution before building anything: knowing where to reliably find customers matters more than merely identifying a problem. The author contrasts “scratching your own itch” with serving a market you already understand how to reach, using consultancy as an example of a natural bridge from employment to business ownership. Once consultancy revenue plateaus, the proposed growth path is to serve existing customer segments better by applying the 80/20 rule: identify the small portion of work that creates most of the value, package it into a cheaper, repeatable offering, and use systems, boilerplates, agent-first software, or SaaS to increase capacity. The core strategy is to repeatedly find patterns, systematize the highest-value work, test the new offer with clients, and compound those improvements toward much higher MRR.